8351B SAM™ Studio Monitor

“I was doing an album with Roger Daltrey in Metropolis Studios, with mixes done by Michael Brauer, and they had just got the new Genelecs in,” recalled Eringa. “When we got the mix ready and played it on them and turned it up, I said, ‘Oh my goodness, these sound amazing!’ and that’s what started my ‘I’m going to need to do this’ kind of thinking! I thought I knew what to expect but then when I heard them, I thought ‘this is a whole different game – this is brilliant!’ I could hear everything so pinpoint and clear, and the bottom end was just so solid. I was definitely ‘in’ from the first listen.”

While hearing them in Metropolis was a positive first experience, bringing them in to his own Electric Daveyland studio would be a different matter. “I’m lucky enough to be friends with Andy Bensley from Genelec, and he came here and set them up properly for me with the GLM calibration software,” explained Eringa. “He was like ‘let’s see what your old monitors are doing,’ and you could tell he was definitely surprised by how flat they were. I think he thought ‘we’ve got a bit of a challenge here’, but he just blew them out of the water, obviously.

I could hear everything so pinpoint and clear, and the bottom end was just so solid. I was definitely ‘in’ from the first listen.

“Andy seems to think that in this room, these speakers without a sub are flat down to 30 Hz which is pretty wide, and I haven’t got enough good things to say about them,” he continued. “I haven’t moved anything by a millimetre. I first had to move a few things around the room that were creating reflections and such, so I’ve just left everything else as it is, because it sounded so good in the first place.”

Having previously used the same studio monitors for so long, the transition to an entirely new setup has provided a unique challenge. “It was a learning curve for sure,” reflected Eringa. “Having worked on one set of speakers continuously for 20 years, I definitely underestimated how easy it would be to change. But I was in the middle of mixing an album at the time, and once I’d got my head around them a week or so later, I started mixing 50% faster! It was amazing – a real game-changer for me.

The main thing for me is that they’ve made my job exponentially easier.

“I was definitely committed anyway, but it’s like a snooker player changing his cue, it doesn’t happen overnight,” he continued. “But then when it clicked, I ended up taking mixes into the house, into the car, and things were just sounding the same – and you can’t put a price on that. They’re great, I really love them.”

As much as Eringa enjoys the sound of the 8351s, the most important element has been the way it has helped him work. “The main thing for me is that they’ve made my job exponentially easier,” he concluded.

It completely fixes every last detail in the room and is therefore at the heart of our mastering process.

“We had never had this type of combined system in the studio before and at first we were a bit unsure about the idea,” admits Axelsson. “But once it was installed, we were completely blown away! The concept of combining the W371 woofer system with ‘The Ones’ coaxial design of the 8351 allowed a free-standing full range system for us, and we are planning to install that type of hybrid more in the future – it completely fixes every last detail in the room and is therefore at the heart of our mastering process.”

The 8351s in Studio 3.

The combined Genelec system created directivity for Axelsson as well as total freedom from negative room influences. “We originally had the Genelec 1038ACs as mains in the mastering room, and this was a great monitor to use for this. We loved the sound of these three-way centre speakers in a stereo setup and we were really happy with them, but then we had a problem with the bass that we couldn’t really fix,” he explains. “So, we decided to get in the W371s, not really thinking it would be the final solution, but after the second calibration was set up and combined with the back wall reflections, it managed to take care of exactly what we needed it to – we had never seen that type of installation work before. We are not disappointed, we love the system!”

The new mastering setup in Studio 2.

To get the best out of the new setup, Axelsson chose to use GLM loudspeaker manager software for both the studio’s final configuration as well as for its day-to-day operation. “I always use the GLM setup,” he explains. “It’s more than a good speaker calibration system, it’s great for comparing levels while we’re mastering as well as finalising little details. We also use it as a monitor controller, especially with the new GLM 4 version, and we always have the reference mic and GLM connected which creates a nice flow.”

The technology surpasses all of our expectations every time, and we are working with an amazing set up.

This new mastering suite is just one example of where Axelsson’s passion for Genelec can be seen. But away from the mastering suite, Genelec monitoring is also seen everywhere throughout the building. In Studio 1, which is primarily used for EdTech’s e-learning projects, 8341 and 1037 three-way studio monitors combine with a 7071 subwoofer. While in Studio 3, PAMA’s music studios, Axelsson has opted for 8010, 8351 and 1234 monitoring solutions.

The Genelec collection in Studio 3.

“Genelec is the standard that we are happy to work around,” says Axelsson. “It is our reference wherever we go. The technology surpasses all of our expectations every time, and we are working with an amazing set up at the moment which is by far the perfect solution for us.”

The gaming company, best known for selling over 2 million copies of ‘Human: Fall Flat in China’ within a week of launch, has opted for Genelec Smart Active Monitors in each of these spaces to deliver a pristine audio experience that helps the developers understand the environment that they are creating.

We found that not only does its smart calibration system provide an enormous advantage, the Genelec brand also has a fantastic reputation in the industry.

“In the early stages of the project planning, we decided to go with the Dolby Atmos monitoring system, so that both production and post production could be carried out,” stated Fang Wan, Audio Director of XD Inc. "After conducting extensive research on similar products, we opted for the Genelec system. We found that not only does its smart calibration system provide an enormous advantage, the Genelec brand also has a fantastic reputation in the industry.”

While Suzhou Pineapple Acoustic Engineering Co., Ltd, designed the acoustics for the Dolby Atmos mixing room and editing suites, the system integration and installation was handled by MusicKing (Shanghai) Cultural Development Co., Ltd. All three editing suites are equipped with 8330 nearfield monitors. For the immersive room, the designers chose the three-way coaxial 8351s for the LCR positions, and 8330s for the surround and overhead channels - with a 7360 subwoofer delivering the lower frequencies.

The entire system has been finely calibrated to produce the most accurate sounds for us to be able to create with confidence.

The new audio production spaces have already proven to be advantageous to XD Inc., providing the 20-person team with the space and technology to research and create the right audio for the games they are working on. The facility has received unanimous praise from the entire audio team, with the monitors proving particularly popular.

“The soundfield is immersive and the positioning is accurate,” reflected Fang Wan on the mixing space. “In addition, it has great resolution and sufficient detail. The entire system has been finely calibrated to produce the most accurate sounds for us to be able to create with confidence.”

Joel has spent the last 10 years playing clubs right across the UK and Europe. Growing up during the peak of the UK Garage era, Joel’s early musical influences included iconic figures like Todd Edwards, MJ Cole and DJ EZ, who continue to influence his musical output to this day.

Joel’s Platinum-selling breakthrough single ‘Sorry’ spent 10 weeks in the UK Top 10 in 2019, peaking at #6, and broke Shazam’s all-time daily record in the UK after receiving over 41,000 tags in one 24-hour period. He has since followed it up with further Platinum hit singles ‘Lonely’, which peaked at #4, and ‘Head & Heart’ featuring MNEK, which scored Joel his first ever UK #1 and is officially the longest-running consecutive #1 record of 2020, after spending six weeks at the top spot.

With his newly released single ‘BED’, Joel join forces with RAYE and legendary dance producer, David Guetta, on a track written to capture the feelings of longing experienced by so many during the pandemic.

Music doesn’t influence my life. It IS my life!

Based in London, Joel’s studio at the Tileyard Complex is equipped with Genelec 8351B smart active monitors and a 7370 subwoofer, while a pair of Genelec 8040 monitors in RAW aluminium finish adorn his home studio.

In this exclusive video you’ll see the depth of Joel’s dedication to his craft, and you’ll understand why he asserts that “Music doesn’t influence my life. It IS my life!”

Castrén & Snellman is one of Helsinki’s premier law firms with an enviable reputation in mergers, acquisitions and other specialised fields of business law. The company is also a pioneer of sustainable business practice in the legal services industry and was the first Finnish law firm to join the UN Global Compact initiative. The company recently carried out an extensive renovation of their client areas and staff workspaces, with the goal of taking the iconic 130-year old law firm to the next level. Castrén & Snellman turned to renowned Finnish AV integrator, 4Business Oy, who specialise in delivering tailored AV and automation systems. The solution integrated a large number of Genelec loudspeakers for flawless audio quality throughout the building.

Genelec products are a perfect match for the customer’s high quality standards.

“Genelec was simply an ideal choice for this project,” states 4Business COO Janne Lankinen. “On top of Genelec’s product quality, visual appearance and neutral sound reproduction, the company’s values and commitment to sustainable development fit beautifully into the original brief. Our aim was to modernise Castrén & Snellman’s activity–based office, including lobby areas, meeting rooms, conference rooms and training facility, with the requirement that the technology solutions would be as reliable and future proof as possible. Genelec products are a perfect match for the customer’s high quality standards, and their product lifecycle is the longest in the industry. Thanks to their sophisticated design and smart in-room calibration capabilities, Genelec products also reproduce the human voice very naturally, which makes them an excellent choice for video conferencing and speech reproduction systems.”

4Business installed a wide variety of Genelec speakers throughout the space depending on function, ranging from a pair of powerful 8351 Smart Active loudspeakers supplemented by two 7360 subwoofers in the 100-capacity event space, to the very compact 4010 and 4020 installation speakers for the wide variety of conference and board rooms.

Castrén & Snellman’s ICT Specialist, Mikko Kurhela, who worked closely with 4Business and Genelec throughout the project, describes the new system in their 100-person event space: “The solution we chose for music, speech and multimedia consists of two carefully tuned 8351 Smart Active loudspeakers, with two 7360 Smart Active subwoofers and an automatic mixer, all integrated into an easy-to-use AV system. The space is rectangular with the direction of presentation from the long wall into the room, so we needed wide angle speakers to ensure that speech is reproduced throughout the space with clarity and intelligibility. We also wanted high quality sound at low frequencies for music and multimedia, which we got by adding the two 7360 subwoofers. The speakers and subwoofers were tuned for the room using Genelec’s GLM calibration software.”

The Paja gym uses four ceiling-mounted 4020 speakers linked to a Sonos Port player for wireless music playback, while the music and speech sound system in the Tori café - which has a company library attached directly to the space - uses four 8430 IP loudspeakers. “Castrén & Snellman uses this multipurpose facility both as separate areas and sometimes as one large venue, for example for monthly company updates,” explains Lankinen. “The main challenge was to provide the flexibility for the customer to realign the layout without compromising reliability and ease-of-use. We solved this by using streamlined mobile screen stands with integrated custom loudspeaker mounts, with embedded AV-over-IP technologies for audio and video distribution combined with 8430 IP loudspeakers with their AES67 streaming capability. The customer can easily move these mobile units into the required position, and everything fires up automatically.”

Kurhela confirms that Genelec was ultimately a natural choice: “The stylish, uniform design language, audio quality, versatility and long lifecycle of the speakers were key values for us. The long lifecycle means that we’ll be able to re-use the speakers in different solutions following future renovations. As a company we are committed to finding sustainable solutions, so Genelec is a perfect fit for us from that point of view. The fact that they are an internationally renowned Finnish speaker manufacturer was also a plus.”

The final word goes to Janne Lankinen, who also appreciates Genelec products from a workflow perspective. “They are very familiar to our technical staff and thus are quick to install. Everything always works out of the box and we receive top notch support from the Genelec factory in Iisalmi. Shipments generally arrive right on time and there are no efficiency losses on site. We are able to deliver high quality, visually aesthetic, reliable solutions that last for years. It’s companies like Genelec who enable us to shine at what we do.”

Ozcan has been making music since the age of 14, when his instinctive skill with the flute and keyboard were the first signs of an emerging, prodigious talent. His first single, Chica Good, arrived in 2006 but it was 2011’s Reboot, swiftly followed by 2012’s The Box, that solidified his reputation. In the years since, he has produced not only a string of hit singles but also collaborations with peers including Paul Van Dyk and Tiesto, while continuing to push his own creative limits with the development of soft-synths and soundbanks.

However, most of that work was performed in less-than-ideal listening environments. “The first space that I worked in... I’m not sure I could call it a studio since it was in the attic of my parent’s home,” recalls Ozcan. “I just had two speakers in there – actually just two hi-fi speakers! Then I moved to an apartment and I had a room – so I put some acoustic treatment on the walls, some bass traps, and just two monitors and a sub. I made my music in there for years, but when my friends came to visit I’d tell them to stand in the corner because that’s where they could hear the bass properly! If you took one step to the side then the sound changed completely.”

Ozcan describes his new studio as “everything I’ve dreamed of for the last 15 years – I can’t quite believe that it’s here. This room reflects my energy. It’s an extension of myself and my music. When you close the door, you’re in a different world, it’s amazing.”

The room itself is a blazing celebration of neon, seamlessly shifting between colour schemes to suit the mood of the artist. Sculpted acoustic panels from Artnovion adorn the walls while Morel has even recreated Ozcan’s logo on the ceiling. The Genelec smart active monitoring system which forms the studio’s centrepiece is just as impressive, with two 1234As installed as main monitors, accompanied by a 7382A subwoofer. Adding symmetry, what appears to be a second 7382A is in fact a customised bass trap designed around a Genelec grille. In addition, two of the newly-launched 8351B coaxial point source monitors from The Ones range are installed on Ozcan’s desk for nearfield listening. The DJ describes the sound as “mind blowing”.

Towards the conclusion of the project, Morel and Ozcan shared the process of calibrating the Genelec monitoring system for the room. That work began with Genelec’s GLM calibration software, then was fine-tuned by ear. “We went very deep into the process,” says Morel. Yet ultimately, little tuning was actually required. “You don’t have to do much,” explains Ozcan, “with almost no tweaking it sounds fantastic. You feel it in your chest and it gives you goosebumps because you can hear everything. I can hear things I’ve never heard before!”

For Morel, who has now designed private studios for some of the world’s most celebrated DJ producers, this is one of his proudest achievements. “This ranks as one of the top three studios that I’ve created,” he declares without hesitation. “Certainly for the design, this is number one.”

Having embarked on his recording career back in 1992 through his production company Lindberg Lyd, Lindberg set up the 2L record label to specialise in high quality recordings featuring Norwegian composers and performers and an international repertoire. To raise the bar of sonic excellence even further, Lindberg has recently upgraded the monitoring system in his post production studio, deploying Genelec smart active monitors and woofer systems in a 7.1.4 configuration.

Lindberg explains that “Once you've experienced immersive audio, then coming back to stereo is really difficult. When I started doing recordings back in the early 90s, stereo was our perspective to work with, it was what we had. Then came surround sound in the early 2000s, and that opened up a whole new wide image to music reproduction. When we started to experiment with immersive audio, what we expected to gain with adding the height dimension was to simply increase the level of detail and resolution. How much space would be available to the instruments and to the musical lines, the size of the canvas available to the chords, and so on. But, that was not what we got. What we got was an emotional component. By adding the third dimension of the soundscape, the emotional impact to the listener was increased tenfold.”

Lindberg’s newly upgraded post production facility is designed specifically for the editing, mixing and mastering of immersive audio. Compatible with both Dolby Atmos and Auro-3D, the monitoring system is largely based on models from ‘The Ones’ series, starting with seven 8351B coaxial three-way monitors in the bed layer, all complemented by W371A adaptive woofer systems. The height positions are handled by four of the lighter, more compact 8341A models, with a 7380A subwoofer handling the LFE. Additionally, an 8320A compact two-way nearfield monitor sits atop the 7380A, to provide an upwards frequency extension above 120 Hz. This acts as a checkpoint into the true content of the LFE channel before it is distributed.

The intention with the W371A was really to reach down into that tactile, haptic aspect of sound, to reach down into the part of the sound experience which transitions from audio into the vibration range.

“I found that the coaxial design of The Ones gives amazing imaging not only in surround, but it actually adds to the full surround and extends to the height dimension, preserving that precise detail of our source,” he continues. “All The Ones models that we used have full bandwidth capabilities on their own, so the intention with the W371A was really to reach down into that tactile, haptic aspect of sound, to reach down into the part of the sound experience which transitions from audio into the vibration range.”

Lindberg goes on to explain that “Our whole body is actually a very sophisticated sensory system and the body’s experience of music is much broader than our traditional definition of audio. There are different directivity modes you can use on the W371A woofer which might help out if you’re in a smaller or compromised room - but in a room like this, which is spacious and has an overall good sound quality - I found that the basic complementary mode of the W371A sounds to me the most open and natural extension into the tactile area, where it kind of moves your belly.”

What I found most useful about GLM is how ‘elastic’ it is in terms of how many speakers we can connect to the network, and how they are placed and configured.

Lindberg uses Genelec GLM loudspeaker manager software to connect, calibrate and control the monitoring system. “By measuring out our listening positions and our workspace we can do some pretty clever optimising of the speakers to this particular room,” he comments. “What I found most useful about GLM is how ‘elastic’ it is in terms of how many speakers we can connect to the network, and how they are placed and configured. Additionally, GLM can also act as a monitor controller, giving you access to all the speakers.”

But while experience, expertise and the finest technology are obviously essential components in Lindberg’s impressive recording toolbox, it’s also clear that he has never lost sight of his real mission in music. “A perfect recording for us, is if we can make you cry…or laugh. It’s about emotions.”

Louis had more #1 singles in 2019 than any other producer or songwriter, including Post Malone’s ‘Wow’ and ‘Sunflower’,” Halsey’s ‘Without Me’, and ‘Sucker’ by the Jonas Brothers’. That same year he produced eight Top 10 hits, staying atop the Hot 100 Producers chart for weeks. And in September, he equalled Taylor Swift’s record for the most production credits –18 – in a single week on the Billboard Hot 100.

So fresh from his recent Grammy nominations for Post Malone’s ‘Hollywood’s Bleeding’ record, and its hit single ‘Circles’, we couldn’t wait to catch up with Louis down at his favourite room in West Hollywood’s Electric Feel Studios, fully loaded with Genelec 1035A and 8351B monitors.

The most important thing to me about my creative process is that I always feel like I'm getting the exact feeling I have in my head out into the world.”

In this exclusive Pro at Home video, Louis talks about the early days recording in his parents’ basement in Boston, and how even now he still relies on the same basic setup of mic, interface, laptop – and monitors! “The most important thing to me about my creative process is that I always feel like I'm getting the exact feeling I have in my head out into the world,” Louis explains.

I had never worked in such a wide open room before, but at least having the Genelecs there gave me some type of starting point and you know, I could kind of work around that.

Having created quite a hit factory in his room at Electric Feel, the latest Post Malone record saw Louis working in an ad-hoc studio space in Post’s home - using the same recording rig that had accompanied him on tour, which features Genelec 8351s. “I had never worked in such a wide open room before, but at least having the Genelecs there gave me some type of starting point and you know, I could kind of work around that.”

It’s clear that Louis’ close collaboration with Post Malone has created a bond that goes way deeper than just a musical relationship:

“He’s family to me. It makes me want to really enjoy every day of my life to the fullest, and find out how I can still play and find things in my life that are going to make me feel like a kid again, and that's what I'm always looking for at the end of the day – whether it's music, or just life in general.”