null Upcoming NAMM Show to feature Innovation Lounge powered by Genelec

Upcoming NAMM Show to feature Innovation Lounge powered by Genelec


NATICK, MA, April 5, 2023 — At the upcoming NAMM Show in Anaheim, CA, taking place Thursday, April 13, through Saturday, April 15, 2023, visitors will have the chance to discover and explore the future of audio technology at the “Innovation Lounge” hosted by GPU Audio and powered by Genelec, located on the Pro Audio Showroom floor in the ACC North Level 1, #15000. This future-focused space is dedicated to showcasing the technologies that will dawn the next generation of audio advancements and innovations, through inspirational live performances, expert panels and in-depth presentations from pioneers of the industry. Notably, Genelec Inc. Marketing Director Will Eggleston will host the presentation “Untangling Immersive Solutions” on Saturday at 3 p.m.

The space comprises an immersive array powered by Genelec and Apogee, forming a nexus for discussions, performances and demos. The Genelec 5.1.4 system consists of three 8361A (L-C-R), two 8351B (surrounds), four 8341A (overhead array) and a 7380A Subwoofer. You’ll also find booths displaying and demonstrating pioneering technologies set to grace the market in 2023 and beyond, as well as an area dedicated to making connections, relaxing, and opening discussions with new faces and old friends.

Spanning cutting-edge technologies such as Machine Learning, Audio Platforms, Cloud Computing, Game Audio, Artificial Intelligence and Immersive Audio, the space will host the brightest minds at the forefront of music technology and pro audio. Exhibiting alongside GPU Audio and Genelec are Splice, Vienna Symphonic Library, Qosmo, Mach1, MNTRA and Harmonai, with hardware support from Apogee, Razer and Soyuz Microphones.

The itinerary of performances, speakers and other events will continue to be added to leading up to the show, but at least two panel discussions will be featured: on Thursday at 11 a.m. PDT, “Rise of the Machines: Surviving the AI Music Apocalypse” will feature moderator Jonathan Wyner in conversation with panelists Ale Koretzky, Alexander Wankhammer, Andrew Fyfe and Zach Evans; then on Friday at 12 noon, “The Impact of Immersive Audio on our Digital Future” will include moderator Jonathan Rowden (GPU Audio CBDO) in conversation with panelists Jean-Marc Jot, Jacqueline Bosnjak, Christian Sander, Nuno Fonseca and Genelec Inc.’s Will Eggleston. In the lecture “Untangling Immersive Solutions” (on Saturday at 3 p.m.), Eggleston will break down the most important considerations when planning an immersive monitoring system. From concept to calibration, this insightful open-ended discussion will take the wrinkles out understanding how best to get the most out of your immersive investment. Attendees will also get to experience live performances from futuristic code-drummer Battery and the world-renowned Richard Devine, among a host of other artists appearing on stage, along with appearances from Sylvia Massy and Dweezil Zappa, and a Pensado’s Place live event.

GPU Audio CBDO Jonathan Rowden explains, “The Innovation Lounge is, in a way, a location-based embodiment of the GPU Audio model of collaboration. As a core technology that seeks to enable an entire industry to stretch out, expand, and unlock new capabilities for users and developers alike, we want to use our space at NAMM to put this mission into practice. We have designed the lounge to be a space where conversations can materialize projects, ideas, and partnerships. We want people to grab a drink, walk inside and talk about their dreams and goals in a space that encourages outside-of-the-box perspectives and thinking.”

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